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An outdated template that failed on mobile, replaced with a site structured around practice areas. Clicks doubled and impressions tripled between April and August.
James Deep Law has guided Oakville families and businesses through real estate closings, wills and estates for over thirty years. Clients came by referral and stayed. The website did not reflect any of that.
It ran on a dated template and did not work on tablets or phones. For a firm where mobile makes up 36% of search impressions, that is more than a third of prospective clients arriving at a site they cannot use, at exactly the moment they are deciding whether to trust a lawyer with a house purchase.
Structurally the firm was invisible for the work it actually does. Real estate, wills and estates, and notarial services are three different searches made by three different people. One page covering all of it ranks for none of it.
A trust-first site with a page per practice area, a clear intake path, and content that answers the questions clients actually ask before they call.
Separate pages for real estate, wills and estates, and notarial services, each able to rank on its own.
Plain-English explainers on probate and on what happens on closing day, written for people searching before they instruct anyone.
A consultation path that makes it obvious how to start, with the phone number present throughout.
Monthly keyword work and new pages targeting the terms Oakville clients search for.
Two complete months compared in Google Search Console.
August 2026 was the firm's strongest month on record for both clicks and impressions, with an average position of 10.9 against 13.5 in April.
Two explainer articles now bring in search traffic on their own, from people researching a problem long before they are ready to instruct a lawyer. That is the audience a brochure site never reaches.
| Page | Clicks | Position |
|---|---|---|
| Our team | 316 | 6.2 |
| Contact | 158 | 8.4 |
| Wills and estates | 59 | 12.7 |
| What is probate in Ontario | 49 | 9.5 |
| Real estate | 46 | 9.2 |
| What happens on closing day | 28 | 6.1 |
Twenty-four pages are now indexed and earning traffic. The firm ranks on the first page for its own name and for several of the commercial terms that bring in new work.
Send me your URL and I will send back a plain-English audit of what is working, what is not, and what it would take to fix. No charge, no pitch deck.